Electrão Sustainability Report 2025

The Challenge: For Electrão’s 2025 ESG and Sustainability Report, an institutional publication communicating the organization’s environmental, social, and governance performance, the brief called for a fast-turnaround editorial design solution built on minimal creative direction. Instead of designing a new visual identity, the project called for reusing the grid and layout structure already developed for Electrão’s 2025 Annual Activities Report, maintaining design consistency across the company’s corporate reporting portfolio.

The Solution: I retained the established grid, pagination structure, and typography from the Annual Activities Report, as the existing system suited the ESG content without requiring structural changes. The key adaptation was color: while the Activities Report applies a unique color per activity area, the ESG Report was streamlined to Electrão’s primary brand color, creating a more unified, institutional visual tone fitting for sustainability communication. The infographic style and data visualization approach were then tailored to ESG-specific metrics and content, ensuring clarity and readability throughout.

The Result: A polished, editorially consistent ESG and sustainability report that strengthens Electrão’s institutional communication and brand cohesion across its corporate publications, showcasing efficient design system adaptation for high-stakes stakeholder-facing ESG reporting.